New flat plug design with the traveller in mind

Billionaire in waiting – Min Kyu Choi talks in this short movie about his award winning redesign of the humble electric plug that will make travel that little bit easier.

The design should resolve some existing problems with the existing UK 3 pin plug. The inspiration? Min Kyu Choi took a starting point – of the things in front of him, for example, the UK three pin plug that caused a scratch on his laptop.  The result is the award winning first true redesign of the plug since its post World War Two creation.  Here is a solution so simple and so elegant that it is set to displace every plug that came before it.